Saturday, 18 February 2017
‘Titus Burgess on Laundry and Love’
Have you ever heard of Titus Burgess? I had not seen nor heard of him until, recently, I happened on a horrible commercial that features him. Let me say right off the bat that Burgess is a very talented actor (and I’m sure, singer) and none of this is his his fault. I don’t hold him responsible; he was offered a high paying gig and he took it.
I do, however, hold our homophobic culture responsible.
The offending commercial can be found at https://www.youtube.com/watch?v=UlvgDQhEBZI .
In this commercial, Titus Burgess extols the virtues of -- of all things -- Unstopables In-Wash Scent Boosters by Downy.
Please do rush out and buy these pretty little beads so you can drop them effortlessly into your wash.
Titus Burgess is a large, effeminate, out, gay black man. But it should be evident to anyone that he is gay because he has made somewhat of a career being Broadway’s premiere ‘gay’ actor/singer. Wikipedia tells us that he is known for his high tenor voice. In 2013 he performed "And I Am Telling You..." from the Broadway musical Dreamgirls at Broadway Cares/Equity Fights AIDS fundraising concert. He was the first male cast as The Witch in Into the Woods in 2015.
Let me tell you, nothing could be gayer than Titus Burgess.
So let there be no doubt that Titus Burgess -- being the only out gay Broadway star I’ve ever heard of besides Nathan Lane -- is, in this Downey commercial, meant to represent all gay men, since -- when was the last time you saw a real gay man playing a gay man in a commercial, anyway?
In this detestable ad Titus says “Downey Unstopables last up to twelve weeks -- which is longer than any relationship I’ve ever been in!” Then he cries. That is, he cries fake tears about his inability to maintain a long-term relationship.
I know what you’re thinking. Can’t I take a joke?
In a word, no. What if there was a joke in a commercial about how Asian men have small penises? Or about how women aren’t very good at math? These ‘jokes’ might be funny to some people but that wouldn’t stop me from finding them offensive.
Just to set the record straight, what this commercial is saying about gay relationships is not true. Have you looked at the heterosexual divorce rate in the USA? Basically one third of marriages will end in divorce. Gay marriage, in fact, holds a much greater promise of success than straight marriage because we queers tend to be more honest about infidelity than straights; some of us even admit to having open relationships, or champion polyamory.
I have to say it’s disheartening to see the old gay stereotypes trotted out once again in 2017. Has nothing changed? And this commercial is not just homophobic but racist. Downy thinks the ‘exotic’ quality of a black man will help us to tolerate his flamboyant gayness (blacks are very, well - flamboyant, don’t you know?)
This commercial is homophobic and racist and should be off the air.